书评：Tom Watson (Wiley, 2008)

虽然此书成书于2008年，现在读来依然不晚，值得所有希望借助互联网来推动公益的老中青年们阅读。如果你参与过任何通过微博发起或传播的善事，无论是温州动车时去捐血，还是北京水灾时去机场接人，抑或是参加“微博打拐”，那么书中所介绍的概念在你应该并不陌生。

This Friday I was at the University of Hong Kong, giving a guest lecture in its Environmental Journalism class (graduate-level). I talked about how social media can help environmental journalists and this field of journalism, from finding story ideas to marketing your story. Below is a summary of what I covered in that one hour, combined with the comments from the audience.

One of the major issues will be how to ensure that the money loaned to the poor can be paid back. Yunus’ system in Bangladesh is organizing groups and having the group members meet every week and monitor within themselves. But this model may not be duplicable to China. China is diversified and fragmented in […]